Important Elements in Graphic Design That You Need to Learn
The composition of graphic design looks simple at first glance but in reality, it needs a level of expertise. In most cases, graphic design experts use certain elements in their work composition to make their designs attractive. Below are some of the elements used by these professionals to achieve a creative design.
As much as color comes in a variety of composition, hues and shades it is an important element in graphic design. Combining of colors by professional graphic designers is done with the help of a color wheel invented by Sir Isaac Newton. if you are looking to blend colors then consider colors that are next to each other in the color wheel are ideal while opposite colors help give a more bold effect.
In graphic work, lines help to give structure to the work and they are an important element of graphic design. Since lines divide elements in a page, they provide energy that can evoke emotions. Apart from the energy that lines give to compositions, they can also be composed of several layers to give layered designs.
Shapes are an important element in graphic designs and can either be organic shapes or geometric shapes. While using the rules of uniformity, organic shapes helps to make undefined objects wiggly and uneven. With geometric shapes however, uniform promotions are created with geometric shapes.
Contrast is another element of graphic design and it involves comparing elements by putting them together side by side. Without contrast, everything would look the same and that is why this element removes boredom and gives clarity to the designs. The viewer is able to appreciate compositions when contrast is used.
Equally important while considering elements in a graphic design is scale which is basically the relationship between elements in a composition. With scale, a designer is able to set a focal point by making the viewer attracted to certain element. Using various scales can help the artist attract the viewer to look at specific places.
How elements are grouped is usually determined by space and it is an important element in composition. Space is important because it defines the empty area between elements in design composition and without it, the design can confuse the viewer and the message can easily be lost. Using space is important since it helps to balance the designs making them look uniform.
An imaginary axis that connects design elements together is known as alignment and it is also another important element for graphic designers. alignment helps you get balance with your visual representation especially when texts are used. It is easy to have more than one alignment pattern if you are looking to have a sophisticated layering effect.